We find that each additional percentage point of site visitors blocking ads reduces its traffic by 0.67% over 35 months. Impacted sites provide less content over time, providing corroboration for the mechanism.
Unless they provide some mechanism by which adblockers cause people to stop visiting, they've reversed cause and effect. Bad sites get worse and lose users.
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Unless they provide some mechanism by which adblockers cause people to stop visiting, they've reversed cause and effect. Bad sites get worse and lose users.
You quoted the mechanism. The reduction in ads causes a reduction in content (because one pays for the other.)
Alternatively, it could be that the website owner has "bought" low quality content that can't keep an audience, and is just looking to throw blame