I don't think pg is too worried about more exposure. I find out that he has a new essay out on HN, and I'd imagine it's the same for a lot of people.
There's a lot of cross-pollination between sites like Twitter, HN, Reddit etc. (the demographic being early-adopter techie crowd) so if a person didn't get the new essay from one of these sources, they'd get it from another. People who aren't likely to frequent any of these sites probably aren't likely to read his essays anyway.
Comments
I don't think pg is too worried about more exposure. I find out that he has a new essay out on HN, and I'd imagine it's the same for a lot of people.
There's a lot of cross-pollination between sites like Twitter, HN, Reddit etc. (the demographic being early-adopter techie crowd) so if a person didn't get the new essay from one of these sources, they'd get it from another. People who aren't likely to frequent any of these sites probably aren't likely to read his essays anyway.