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Comment on East India Company brand returns after 135-year absence parent

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Yup, to any non-Indians who want to understand the sentiment, it's like finding a brand with the name:

'The National Socialist Final Solution Coffee Company'.

What the hell is the guy thinking?

That's true. It's very similar. In our history books we are taught graphic accounts of murder by the British raj and by this company. And that too throught our student lives. It's pretty repulsive.

But then again that's exactly what this guy wants. They say that there's no such thing as bad press. He got mentioned on the BBC with absolutley no marketting campaign.

Right, if he knows what he is doing then this is deeply unethical.

Sadly a lot of Indians actually pseudo-reminisce about the pre-independence era and make statements to the effect that we would have been better off if the British had never left. There's even a posh restaurant called 'The Days of the Raj' in New Delhi's Habitat Centre.

I'm happy to be downvoted on the parent because it looks like I've made the exact point I had tried to make.

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