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Comment on A way for social networks to actually monetize [better] (holding company theory)

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I have recently had the same idea and tried to execute it with as an astonishingly great failure. I have a real estate site with high traffic, I sell adverts and have adsense too. I suspected I could see directly to these visitors with another spin off that I controlled. So I built an e commerce site selling organic wine (which I suspected would be of interest to the same clientel) and advertised it prominently on the real estate site. Hardly any traffic has resulted from the advert. The bottom line is, if the advert is not on topic with the mode de operation of the user at that specific time it will be ignored.

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