Comment on It’s Surprising How Much Small Teams Can Get Done [audio]parentComments−mmanfrin8yEven things as mundane as copy become multi-week ping-pong behemoths as 6+ different teams need to put in their two cents and tweek everything. Legal, copy, marketing, UX, product, exec. It's astounding how slow things move at large corporations.−Swizec8yThen again copy that changes conversions by 0.0005% can mean a multimillion dollar difference for some companies. So it’s kinda important.−erikpukinskis8yAdding one conversion in 200,000? How much data would you need to even show such an effect?
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Even things as mundane as copy become multi-week ping-pong behemoths as 6+ different teams need to put in their two cents and tweek everything. Legal, copy, marketing, UX, product, exec. It's astounding how slow things move at large corporations.
Then again copy that changes conversions by 0.0005% can mean a multimillion dollar difference for some companies. So it’s kinda important.
Adding one conversion in 200,000? How much data would you need to even show such an effect?