vPro as well, which I strongly suspect is what this is about.

Intel want to put AV underneath the operating system (ie. under Windows), using their virtualization technology to make it invisible to the OS. This was one of the ideas behind their "failed" vPro project[1].

http://en.wikipedia.org/wiki/Intel_vPro#Security_and_Intel_v...

[1] Yes, I know vPro didn't "fail", but parts of it did, including an earlier attempt to shovel AV under the OS.