A customer is someone that you are making money of, or maybe even someone that you intend to make money of.
Where I come from, we call the later a "prospect."
Not someone that pays for your apps, and where would that leave services, goods and other things that people pay for?
I was speaking in the context of app development. Obviously, if you are a shoe retailer, your customers are the people who buy your shoes. If you are a publisher, your customers are the people who buy your books. Note that the people who read your books in libraries are not, strictly speaking, your customers-- although the acquisition librarians are.
So, technically the guy has a sales funnel with 1 million people in it that need to be converted to paying customers.
If that distinction did not exist we'd never have to use the word 'paying' attached to customers in that context.
I'd argue that the "paying" in "paying customers" is pleonastic-- it is used as an intensifier, as in "my personal friend".
Comments
A customer is someone that you are making money of, or maybe even someone that you intend to make money of.
Where I come from, we call the later a "prospect."
Not someone that pays for your apps, and where would that leave services, goods and other things that people pay for?
I was speaking in the context of app development. Obviously, if you are a shoe retailer, your customers are the people who buy your shoes. If you are a publisher, your customers are the people who buy your books. Note that the people who read your books in libraries are not, strictly speaking, your customers-- although the acquisition librarians are.
So, technically the guy has a sales funnel with 1 million people in it that need to be converted to paying customers. If that distinction did not exist we'd never have to use the word 'paying' attached to customers in that context.
I'd argue that the "paying" in "paying customers" is pleonastic-- it is used as an intensifier, as in "my personal friend".