I agree. Investors tend to group GoPro in with FitBit and several other niche personal technologies. There are some nuances that get lost in translation from consumer to investor.

I have owned a number of their products, and have (twice) sent in a Hero4 for a free replacement after it stopped working. I use these cameras during long distance trips on my motorcycle, so I don't think the failures of those two cameras were entirely due to a manufacturer's defect. Still, no questions asked, they took care of me and even sent me a free gift after the second time one of my store-bought Hero4's malfunctioned.

I like the product and the connectivity has gotten a lot better with the Hero6.