Why don't you do 2 things:-

1. Run a lottery for free tickets - in order to enter you have to write a blog post saying why you think you should go and send you the link. Allocate x tickets. 2. You will also have y tickets which are yours personally to allocate to the people who you think make the best case.

Then people have 2 chances to get a ticket. They also get to publicise themselves and Bos2010