That is just the most obvious path, too. Not only is Google their traffic lifeline, they are also their largest advertising customer. Merely "Smart Pricing" eHow or turning off Youtube rev share for ExpertVillage would likely also be fatal, or close to it. More broadly, any substantial opening into Google search keyword data would put DM within striking range of any YC startup sized company that wanted them -- search prediction is the only hard part of the puzzle.
Luckily for DM, Google would switch all employees to Windows ME, code only in BASIC, and sell out a million dissidents prior to allowing the world to organize their data.
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If Google drops Demand Media from the search engine as spam, Demand Media is dead.
That is just the most obvious path, too. Not only is Google their traffic lifeline, they are also their largest advertising customer. Merely "Smart Pricing" eHow or turning off Youtube rev share for ExpertVillage would likely also be fatal, or close to it. More broadly, any substantial opening into Google search keyword data would put DM within striking range of any YC startup sized company that wanted them -- search prediction is the only hard part of the puzzle.
Luckily for DM, Google would switch all employees to Windows ME, code only in BASIC, and sell out a million dissidents prior to allowing the world to organize their data.