This market is really greedy, any connection (justified or not) with an established brick & mortar company seems to give your cryptocurrency immediate visibility and boost.
It's very difficult for the investors to distinguish between different crypto-assets or even between crypto-assets and cryptocurrency. Any mention that describes one of those companies is seen as an endorsement -- that kinda thing really "helps" them distinguish.
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This market is really greedy, any connection (justified or not) with an established brick & mortar company seems to give your cryptocurrency immediate visibility and boost.
It's very difficult for the investors to distinguish between different crypto-assets or even between crypto-assets and cryptocurrency. Any mention that describes one of those companies is seen as an endorsement -- that kinda thing really "helps" them distinguish.