I think the first step is not to name your 'company' Tweet something.

Secondly, Ask yourself who controls the future? All these Tweet Co's that are running for the skies could have created something that integrated with multiple platforms and could create value independently even if not on a large scale (ala Zynga).

What amazes me is that most of these feature businesses do not have even the email addresses \ of 'their users'. In my book, no email, no acquisition.