I've used FB ads before for business purposes and I feel its a lot more accessible to SMBs than your standard advertising agency or news media group where you have to phone up, wait for a quote and then have not-so-transparent results where you have to be constantly in touch with the news media group/agency.
FB ads is definitely improvement in terms of the time spent and approachability, cost on the other hand depends on how effective your marketing is so its definitely more variable.
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I've used FB ads before for business purposes and I feel its a lot more accessible to SMBs than your standard advertising agency or news media group where you have to phone up, wait for a quote and then have not-so-transparent results where you have to be constantly in touch with the news media group/agency.
FB ads is definitely improvement in terms of the time spent and approachability, cost on the other hand depends on how effective your marketing is so its definitely more variable.
One of the things these platforms do is allow you to optimize your message quickly by gauging response.
I'd argue that Facebook's metrics are not always as transparent as one would hope.