There isn't a space launch company on the planet who can launch anywhere near the cost of SpaceX and make a profit. That's without counting re-usablity, mind you. With re-usablity SpaceX should be able to slash prices by at least 50%, though they shouldn't until the market forces them to. Instead they should be re-investing those profits into Raptor and the BFR.
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What lead? They are a cockroach compared to boeing/lockheed/northrop. 3% is not just modest, it is a healthy sign they are in the game.
There isn't a space launch company on the planet who can launch anywhere near the cost of SpaceX and make a profit. That's without counting re-usablity, mind you. With re-usablity SpaceX should be able to slash prices by at least 50%, though they shouldn't until the market forces them to. Instead they should be re-investing those profits into Raptor and the BFR.