"This is where the reporting becomes interesting. I think this relates to a strong impulse to see Mr. Zuckerberg get some sort of comeuppance for whatever reason."

I have a more interesting theory on why this reporting is happening.

http://www.thesocialnetwork-movie.com/

The movie is based on the book "the accidental billionaires.". A significant part of the plot is around whether zuck cheated some dudes who contracted him to build something Facebook-like.

These news stories are marketing plant items intended to build hype for the movie.