I completely agree with Pricing page being confusing... It felt fine when I initially created it, but hours after launching I want to remake it completely. There are only two main options to tell people about, and two different prices - seems like all that text isn't really required.
Also, pardon my ignorance, but what do you mean by MVP in this context?
In terms of the Pricing page, there are two possible ways to deal with the problem. One, of course, is to fix the page. The other is to fix the pricing model.
I assume you've already given your pricing a good deal of thought, and have some reasons for having priced things the way you did, but off the top of my head, if it were me, I'd be offering pre-pay options, with steeper discounts for larger purchases.
In other words: something like 20 messages for $5, 50 for $10, 150 for $20-- and forget about the "monthly" plan altogether.
But, as I said-- that's just a gut feeling, without any real analysis. I imagine you know what you're doing.
Yeah, I've given it some thought. I'm still trying to decide which way to go (keep current model, or go in a direction that you suggested).
However, your suggestion about dropping monthly plan is interesting. I thought it would be a matter of convenience for people? Given that they'll be using the service monthly, of course.
Steep discounts does sound like a step in the right direction.
Are they really going to be using the product "monthly", or just continuously, on an ongoing basis?
I was thinking, I suppose, of Google AdWords, which has a pre-pay model-- you pay a chunk of money (as much as you want, with a set minimum), and they let your pre-paid funds are getting close to running out, so you can add more.
Well, this depends on how people will use the system. Say, you're just tracking down a used car with best possible price. So you sign up for text notifications so that you're the first one - and once you bought the car, you no longer need these notifications.
Other usage patterns might assume regular, monthly usage.
Since I just launched this and have only a handful of users, I'm yet to see how it'll be used.
Edit: I misread your comment. They will be using this, in the best case scenario, regularly on ongoing basis - so not "monthly" in a sense of regular subscription services.
The problem with the "monthly" concept is that it forces me to estimate how many notifications I am going to get each month, and then choose an appropriate plan. For me, that was pure friction. In addition, I try to avoid recurring charges on principle.
So, from my point of view as a potential user, I'd be much more likely to just pre-pay a fixed amount.
Right. For that purpose, the system tells you (when you add links), on average, how many messages you will get per day. I know it is quite rudimentary for now, but I will be adding friendlier analyses tools soon, maybe even on the Pricing page - e.g., tell us what you want to monitor and we'll estimate which price plan you might want.
Also, I just got my first paid monthly subscription users this morning (1st day of launch, woot!), so I might be keeping this payment option for now.
However, I try to avoid recurring charges as much as I can myself, so great pre-paid options are a must.
Comments
Thanks!
I completely agree with Pricing page being confusing... It felt fine when I initially created it, but hours after launching I want to remake it completely. There are only two main options to tell people about, and two different prices - seems like all that text isn't really required.
Also, pardon my ignorance, but what do you mean by MVP in this context?
Minimum Viable Product.
In terms of the Pricing page, there are two possible ways to deal with the problem. One, of course, is to fix the page. The other is to fix the pricing model.
I assume you've already given your pricing a good deal of thought, and have some reasons for having priced things the way you did, but off the top of my head, if it were me, I'd be offering pre-pay options, with steeper discounts for larger purchases.
In other words: something like 20 messages for $5, 50 for $10, 150 for $20-- and forget about the "monthly" plan altogether.
But, as I said-- that's just a gut feeling, without any real analysis. I imagine you know what you're doing.
Yeah, I've given it some thought. I'm still trying to decide which way to go (keep current model, or go in a direction that you suggested).
However, your suggestion about dropping monthly plan is interesting. I thought it would be a matter of convenience for people? Given that they'll be using the service monthly, of course. Steep discounts does sound like a step in the right direction.
Thanks a lot for your comments!
Are they really going to be using the product "monthly", or just continuously, on an ongoing basis?
I was thinking, I suppose, of Google AdWords, which has a pre-pay model-- you pay a chunk of money (as much as you want, with a set minimum), and they let your pre-paid funds are getting close to running out, so you can add more.
Well, this depends on how people will use the system. Say, you're just tracking down a used car with best possible price. So you sign up for text notifications so that you're the first one - and once you bought the car, you no longer need these notifications.
Other usage patterns might assume regular, monthly usage.
Since I just launched this and have only a handful of users, I'm yet to see how it'll be used.
Edit: I misread your comment. They will be using this, in the best case scenario, regularly on ongoing basis - so not "monthly" in a sense of regular subscription services.
The problem with the "monthly" concept is that it forces me to estimate how many notifications I am going to get each month, and then choose an appropriate plan. For me, that was pure friction. In addition, I try to avoid recurring charges on principle.
So, from my point of view as a potential user, I'd be much more likely to just pre-pay a fixed amount.
Right. For that purpose, the system tells you (when you add links), on average, how many messages you will get per day. I know it is quite rudimentary for now, but I will be adding friendlier analyses tools soon, maybe even on the Pricing page - e.g., tell us what you want to monitor and we'll estimate which price plan you might want.
Also, I just got my first paid monthly subscription users this morning (1st day of launch, woot!), so I might be keeping this payment option for now.
However, I try to avoid recurring charges as much as I can myself, so great pre-paid options are a must.