11:00: wake up, shut off alarm
  12:00: wake up again, shut off second alarm
  13:00: phone rings/roommate knocks on door to actually wake me up
  13:30: stumble into shower, check email, catch up on RSS
  14:00: lunch (or breakfast)
  14:30: actual work, prepare for product launch
  19:00: dinner
  20:00: more work, TV on in background
  05:00: go to sleep