The math of subscription services generally goes like this: acquiring a paying customer is going to cost you about 15-60$ each (for typical lifestyle services). So lifetime value needs to be more than that. Once you're live, you tweak those numbers, make acquisition more efficient and increase lifetime value.
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The math of subscription services generally goes like this: acquiring a paying customer is going to cost you about 15-60$ each (for typical lifestyle services). So lifetime value needs to be more than that. Once you're live, you tweak those numbers, make acquisition more efficient and increase lifetime value.