We believe in what we do and so far we've not been able to find another product with the same focus that builds upon the same principles and ideas. Wanting Nuclino to exist and our passion to create it, is what drives us most. As for competition from established players, I wholeheartedly agree with the comment from davidjgraph. Every new startup faces this challenge, but history shows that it can be difficult for large companies to mimic the success of new products.