while not illegal, the direct marketing online yellow pages biz is shady as hell, comparable to online lotto's, online deals and foreclosures database purveyors, and "punch the monkey"-style advertisers (all legal businesses that employ many people). Not something I'd consider as a value-added business, more sucker-traps than anything else. The fact that "yellow pages" and the logo are up in the air makes that entire industry a massive gray area. I wouldn't want to be associated with that. What would we say if 37signals launched a bargain network service tomorrow? . . . not illegal, but goodwill down the drain.