The real problem with "The Company is a Family" is enmeshment and the resulting lack of boundaries. The company has an issue, so you need to make sacrifices to resolve it.

I'm not opposed to spending time and effort - even extraordinary amounts of it - to helping the company. But as an employee, I make trades, not sacrifices. Sacrificing for the company makes my working conditions worse, and so I will look elsewhere if I'm not fairly compensated for it (which wouldn't be sacrifice now, would it?)