I wouldn't say it's a Dutch culinary custom, but the main supermarket in The Netherlands, Albert Heijn (35% market share), does focus heavily on prepared packages with vegetables and indeed even "kant en klaar" (ready to go) meals.
The real upside with these is that most package are actually have a good ingredient balance; not compromising on the quality to make them sell better. Even the prepared bread you can find in the To Go shop on stations aren't filled with mayonnaise and sugar and mostly use whole wheat bread. Unlike the competitors in that space, which mostly sell cheap unhealthy products.
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I wouldn't say it's a Dutch culinary custom, but the main supermarket in The Netherlands, Albert Heijn (35% market share), does focus heavily on prepared packages with vegetables and indeed even "kant en klaar" (ready to go) meals.
For example: https://www.ah.nl/zoeken?rq=groentemix&searchType=product
Or: https://www.ah.nl/zoeken?rq=maaltijdsalade&searchType=produc...
The real upside with these is that most package are actually have a good ingredient balance; not compromising on the quality to make them sell better. Even the prepared bread you can find in the To Go shop on stations aren't filled with mayonnaise and sugar and mostly use whole wheat bread. Unlike the competitors in that space, which mostly sell cheap unhealthy products.