A 4-digit campaign is really not that big, and billboards absolutely work for some companies. Just like TV ads, Adwords, and pieces of paper on cars.
It is far too common to think that less measurable = always bad. It's just not true.
I've never used Foursquare advertising and have no idea if it works, but there are a lot of unfounded "conclusions" here. Think about a restaurant that makes $20/customer, servers 200 customers/day and is open 30 days/month. That's 120k/month. Let's say the 4-digit campaign was $5k and had a 150% ROI, so it generated $7.5k in business. That's 6.25% of the monthly revenue, an amount I could certainly see being hard to parse out due to normal variations.
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A 4-digit campaign is really not that big, and billboards absolutely work for some companies. Just like TV ads, Adwords, and pieces of paper on cars.
It is far too common to think that less measurable = always bad. It's just not true.
I've never used Foursquare advertising and have no idea if it works, but there are a lot of unfounded "conclusions" here. Think about a restaurant that makes $20/customer, servers 200 customers/day and is open 30 days/month. That's 120k/month. Let's say the 4-digit campaign was $5k and had a 150% ROI, so it generated $7.5k in business. That's 6.25% of the monthly revenue, an amount I could certainly see being hard to parse out due to normal variations.