I totally get that; however since these days a standard sheet of papers is no longer the main reading mechanism... I'm not sure it's the best layout for reading. My brother is a PhD and reads papers all day. He hates the two column format and paid for a reflowing reader. PDF is terrible on screens with different ratios than paper... Eg good computers and mobile. As I get older I use my plethora of giant screens to crank the fonts way up and sit back relaxed. PDF is terrible in that situation.

Just a thought... Maybe highly formatted PDFs for paper print shouldn't be the standard anymore. Eg my original point.