visit www.gmbhnews.com from your iphone/android/BB to see how it looks as a webapp in a field where you mostly find native apps. It may be a bit difficult to market mobile webapps from my experience, since peoples don't use search on their smartphones (I think, this stateent is from Steve Jobs), but it's definetly worth it. and you can still create a native app , if it's really the point, and target a specific platform.