More to the point, VP9 is available today and is a perfectly good substitute for HEVC, with the benefit that you don't have to pay for a license from three different patent pools and an as-yet unknown (but certainly non-zero) number of third parties on undisclosed terms in order to use it.
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I'm not convinced. Otherwise they would have joined Alliance for Open Media. Their absence speaks for itself and shows where their allegiance lies.
More to the point, VP9 is available today and is a perfectly good substitute for HEVC, with the benefit that you don't have to pay for a license from three different patent pools and an as-yet unknown (but certainly non-zero) number of third parties on undisclosed terms in order to use it.