...not to mention any definition of "good guys" tends to fade at scale. When you're selling to governments it will either leak or be used directly for anti-humanitarian ends.

I mean just look at the recent NSA leak. It's the same "conspiracy" patterns we've seen for ages.

Hell, the best kept secrets in front of the western world remain the secret cults of rome. Those sonsofbitches knew how to hype a secret. Probably not possible with the internet!