Any of McClure's presentations, which you can find on Slideshare trivially, are very worth reading in their entirety. Most are rated ARRRRRRRRR, though.
In particular, note how a) track stuff before you can necessarily make sense of it and b) time spent looking at numbers which does not result in decisions for the business is wasted time. (B suggests against spending lots of time in Google Analytics for most people. Get funnel tracking and A/B testing going and you'll rarely use it anymore except for looking at search keywords.)
Comments
Any of McClure's presentations, which you can find on Slideshare trivially, are very worth reading in their entirety. Most are rated ARRRRRRRRR, though.
In particular, note how a) track stuff before you can necessarily make sense of it and b) time spent looking at numbers which does not result in decisions for the business is wasted time. (B suggests against spending lots of time in Google Analytics for most people. Get funnel tracking and A/B testing going and you'll rarely use it anymore except for looking at search keywords.)