I am almost guaranteed to read the post if it has something like that, whereas I sometimes skip
ones like "Application Developer II" or something lame like that. It's usually obvious from the rest of the post whether it's a phony HR ploy or a company truly searching for top talent (most of the time). And if so, I know that 1) they are willing to pay well, and 2) I'm going to get to work with other smart people. Sure, it's a cliche and sometimes abused, but so are lots of words, like agile, lean, software craftsman, etc. Just bc someone says it, I don't trust it 100%, but it's still sometimes useful to use it to convey an idea in a single word.
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I am almost guaranteed to read the post if it has something like that, whereas I sometimes skip ones like "Application Developer II" or something lame like that. It's usually obvious from the rest of the post whether it's a phony HR ploy or a company truly searching for top talent (most of the time). And if so, I know that 1) they are willing to pay well, and 2) I'm going to get to work with other smart people. Sure, it's a cliche and sometimes abused, but so are lots of words, like agile, lean, software craftsman, etc. Just bc someone says it, I don't trust it 100%, but it's still sometimes useful to use it to convey an idea in a single word.