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Comment on Scribd's decision to dump flash pays off, user engagement triplesparent

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http://www.alexa.com/siteinfo/scribd.com doesn't really show that, but then alexa is always to be taken with a pinch of salt.

Alexa data is to be taken with the sodium content of the Dead Sea.

Alexa data on Scribd is generally pretty accurate, actually. But the time on site measurement is not.

I could share screenshots of our Google Analytics time on site graph, but the hard-core conspiracy theorists would just claim we'd 'shopped them.

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