Exactly, and if you actually look at the numbers on Alexa:
http://www.alexa.com/siteinfo/scribd.com
The Pageviews/User and Time on Site went down since they released it in May. It's all PR BS.
Once a site's above a gameable threshold, Alexa's a decent metric of how unsophisticated users interact with it. If that's an interesting demographic to you, you can probably get some value out of Alexa numbers.
I don't see much of a dip in time on site. Note also that Alexa is heavily biased (who exactly installs that toolbar?) and that time on site in Alexa is a blend of time on site for new and old style documents. I know nothing about scribd's metrics besides what I read on the internet, but my guess is they're discussing time on site for exclusively converted docs, which you will not be able to see on Alexa.
Comments
Exactly, and if you actually look at the numbers on Alexa: http://www.alexa.com/siteinfo/scribd.com The Pageviews/User and Time on Site went down since they released it in May. It's all PR BS.
You really shouldn't trust Alexa's numbers for anything.
Once a site's above a gameable threshold, Alexa's a decent metric of how unsophisticated users interact with it. If that's an interesting demographic to you, you can probably get some value out of Alexa numbers.
I don't see much of a dip in time on site. Note also that Alexa is heavily biased (who exactly installs that toolbar?) and that time on site in Alexa is a blend of time on site for new and old style documents. I know nothing about scribd's metrics besides what I read on the internet, but my guess is they're discussing time on site for exclusively converted docs, which you will not be able to see on Alexa.