"I think the alleged appeal of a job listed as being "for rockstars" is a certain amount of automatic respect once you get there. No one wants to go and be some day trader's or insurance adjuster's software lackey, so the idea of being the 'star' of the company is very appealing."

It does sound appealing. But then you quickly become part of crazy meetings, changing priorities, deadlines, 'agile' planning, dealing with other teams that are less rock-band-like and other stuff that gets in the way of rockstar habits.