If your service has a real professional end user (i.e. someone who will make a living off your service), a multiple tier one seems a better fit. For example look at smugmug - they have their free account, a couple of paid accounts aimed at "serious" users, and a professional account aimed at people selling photography.
Evernote has only one paid service but that matches their usage base - either free/casual users, or people who have bought into the whole "second brain" idea. But note that the evernote paid account is still reasonably priced.
thanks. good point on the pro end user. I'm not looking so much for advice on "tiers", but if I should split out the premium services into multiple premium services.
eg: evernote could split their premium service into two services:
- supersized uploads ($2.50/mo)
- advanced collaboration ($2.50/mo)
Oh I see - you are talking about a la carte pricing. Interesting question - as a user my gut reaction is I would be happy to pay $5 for 5 features, of which I only use 3, so that way you get an extra couple of bucks out of me. But, again the key thing is that $5 has to seem reasonable to me. If you were charging $100 for 5 features and I only use 3, I would definitely want the choice to only spend $60, or else I might decide not to spend any money at all.
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Hard to say without more details but:
If your service has a real professional end user (i.e. someone who will make a living off your service), a multiple tier one seems a better fit. For example look at smugmug - they have their free account, a couple of paid accounts aimed at "serious" users, and a professional account aimed at people selling photography.
Evernote has only one paid service but that matches their usage base - either free/casual users, or people who have bought into the whole "second brain" idea. But note that the evernote paid account is still reasonably priced.
thanks. good point on the pro end user. I'm not looking so much for advice on "tiers", but if I should split out the premium services into multiple premium services.
eg: evernote could split their premium service into two services: - supersized uploads ($2.50/mo) - advanced collaboration ($2.50/mo)
Oh I see - you are talking about a la carte pricing. Interesting question - as a user my gut reaction is I would be happy to pay $5 for 5 features, of which I only use 3, so that way you get an extra couple of bucks out of me. But, again the key thing is that $5 has to seem reasonable to me. If you were charging $100 for 5 features and I only use 3, I would definitely want the choice to only spend $60, or else I might decide not to spend any money at all.