As someone who did a lot of market research before launching a paid plugin, the main reason is exposure. There is no other marketplace that comes close to the number of potential customers. Of course, you can roll your own solution but since almost nobody publishes numbers on how their business is going it's hard to see if it's more or less profitable.
From my own experience, the exposure you get at Codecanyon is not much. Their marketplace is crowded. It's far better to go freemium or try SEO or adwords.
Comments
As someone who did a lot of market research before launching a paid plugin, the main reason is exposure. There is no other marketplace that comes close to the number of potential customers. Of course, you can roll your own solution but since almost nobody publishes numbers on how their business is going it's hard to see if it's more or less profitable.
From my own experience, the exposure you get at Codecanyon is not much. Their marketplace is crowded. It's far better to go freemium or try SEO or adwords.