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Has anyone done any studies on the number of people who click on mobile ads by mistake?

Based on my experience and observation of others it seems to occur fairly regularly.

(Also, I know my 4yo clicks on in-game ads by mistake all the time on my iPod, and I know I'm not the only parent who has discovered the miracle of iPhone/iPod gaming for kids.)

I wouldn't doubt that the majority of in-app ad clicks are kids. Sometimes I just let my 3-yr-old play with my phone, and he thinks the farting app is pretty funny, but he ALWAYS touches the ads.

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