If you are a mortgage broker or a car dealer then 1000 clicks is easily worth $2000. Even if only a tiny fraction of them leads to a sale, each sale is worth thousands of dollars.
If you are Prada or Lexus and you need people to associate your brand with high-value objects like iPhones, then even high CPM's are a good investment; especially because high CPM's price out the rabble, so your fancy brand won't appear next to an ad for psychics or penis enlargers.
Well, I don't know about sustain that cost but look at the ad they demoed for Nissan's new electric car at WWDC; video, some interactivity, and oh yeah, iPhone owners get priority on the waiting list for it.
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Well, Apple's iAd is supposedly a $10 CPM and $2 per click.. and they've apparently got $60m of suckers lined up already..
(Actually, i'm interested to see what kind of businesses have conversion rates that can sustain that kind of cost)
Examples:
If you are a mortgage broker or a car dealer then 1000 clicks is easily worth $2000. Even if only a tiny fraction of them leads to a sale, each sale is worth thousands of dollars.
If you are Prada or Lexus and you need people to associate your brand with high-value objects like iPhones, then even high CPM's are a good investment; especially because high CPM's price out the rabble, so your fancy brand won't appear next to an ad for psychics or penis enlargers.
I'm going to buy ads for psychic penis enlargers just to spite Lexus and Prada.
I know a guy that sells penis enlargers (1).
I can tell you that a significant fraction of the purchasers are people with high acquisitive power.
(1)ok, that's a gross oversimplification - he runs a clinic
Well, I don't know about sustain that cost but look at the ad they demoed for Nissan's new electric car at WWDC; video, some interactivity, and oh yeah, iPhone owners get priority on the waiting list for it.