By "HTML design" do you mean the graphic design? In my eyes the site has an edgy, artsy, designer-y feel to it, are you put off by that? I found it more fun and exciting than YCombinator's or Seedcamp's sites or those of any VC I've ever seen (except maybe Sequoia). Of course an established investor/incubator/funding program doesn't need to rely on site design to communicate their awesomeness, but it seems like an obvious place to start differentiating and I don't agree that HackFwd's is "unappetizing" in any way.
Yes, I found the visual design to be interfering with the message (the animated logo is a poor choice, for example). You're right, it is edgy and artsy in a startup-y way. Maybe I'm wrong, but I think that incubators should leave the edge to the startups they fund.
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By "HTML design" do you mean the graphic design? In my eyes the site has an edgy, artsy, designer-y feel to it, are you put off by that? I found it more fun and exciting than YCombinator's or Seedcamp's sites or those of any VC I've ever seen (except maybe Sequoia). Of course an established investor/incubator/funding program doesn't need to rely on site design to communicate their awesomeness, but it seems like an obvious place to start differentiating and I don't agree that HackFwd's is "unappetizing" in any way.
Yes, I found the visual design to be interfering with the message (the animated logo is a poor choice, for example). You're right, it is edgy and artsy in a startup-y way. Maybe I'm wrong, but I think that incubators should leave the edge to the startups they fund.