Or maybe, just maybe, he's right, and that you WILL want to hear the good news about his product. Customers write love letters to our support department all the time about OUR products.

You're making a classic logical mistake: Just because some men buy their wives flowers after they cheat, doesn't mean that if a man buys his wife flowers, he's cheated.

EDIT: That said, the OP (article not commenter) is not going to get his CEO wings from cold-emailing.