Cynically: No, it's "Cyber" prepended to "jaya" (used to mean "city" in Malaysia, but apparently derived from Sanskrit for 'victory', ie. a place where a battle was won) - ie. a rebranding of "The city at the place of the victory of the battle of Cyber" to "digital free trade zone".
Realistically: Maybe in part. It looks like in part they are trying to challenge Singapore for air freight logistics. Unfortunately KLIA is miles from KL and nobody really lives out there, so even though you get "express freight handling" the only major nearby markets accessible by road are Singapore and KL (plus some second-tier peninsular Malaysian cities) and in the former case you have to pay to cross another border.
Amusingly: On their promotional video they tout the future as being "borderless" - quite funny as KL is known to be a global center for forged, modified and stolen passports and other identity documentation.
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Cynically: No, it's "Cyber" prepended to "jaya" (used to mean "city" in Malaysia, but apparently derived from Sanskrit for 'victory', ie. a place where a battle was won) - ie. a rebranding of "The city at the place of the victory of the battle of Cyber" to "digital free trade zone".
Realistically: Maybe in part. It looks like in part they are trying to challenge Singapore for air freight logistics. Unfortunately KLIA is miles from KL and nobody really lives out there, so even though you get "express freight handling" the only major nearby markets accessible by road are Singapore and KL (plus some second-tier peninsular Malaysian cities) and in the former case you have to pay to cross another border.
Amusingly: On their promotional video they tout the future as being "borderless" - quite funny as KL is known to be a global center for forged, modified and stolen passports and other identity documentation.