"
Bonus: Watch American TV on Hulu and Listen to music on Last.fm / Pandora even if you don't live in the US"
I almost left the site, then it clicked features. Meh. Then I saw those lines and thought WOW, s/he's got something going here.
Take away: Stop listing features and start listing benefits. Otherwise lot of users will miss out on a great app, and you may miss out on your opportunity.
I'm not sure I understand...isn't being able to watch online American TV / listen to American radio a benefit? or do you mean we should replace the features page with "benefits" such as being able to browse US-only websites?
Comments
" Bonus: Watch American TV on Hulu and Listen to music on Last.fm / Pandora even if you don't live in the US"
I almost left the site, then it clicked features. Meh. Then I saw those lines and thought WOW, s/he's got something going here.
Take away: Stop listing features and start listing benefits. Otherwise lot of users will miss out on a great app, and you may miss out on your opportunity.
I'm not sure I understand...isn't being able to watch online American TV / listen to American radio a benefit? or do you mean we should replace the features page with "benefits" such as being able to browse US-only websites?
The second; you want to answer not "what does this do" but "how will this impact my life".
"replace the features page with "benefits""
Yes.