I believe things change quickly once you have a prototype and you need to start to sell (to customers) or start to create channel (with partners). I think it is also wrong to divide the world so neatly into one that is technical and one that is not. My experience is in a startup, everyone is technical. Some focus entirely on technology and some can cross over to non-technical activities (sales, marketing, business developmen, etc.) which are still quite technical but have a non-technical outcome. Startups that are consisted of only technical people who can't find room for a "non-technical" person is probably more focused on building "features" than "products".
Comments
I believe things change quickly once you have a prototype and you need to start to sell (to customers) or start to create channel (with partners). I think it is also wrong to divide the world so neatly into one that is technical and one that is not. My experience is in a startup, everyone is technical. Some focus entirely on technology and some can cross over to non-technical activities (sales, marketing, business developmen, etc.) which are still quite technical but have a non-technical outcome. Startups that are consisted of only technical people who can't find room for a "non-technical" person is probably more focused on building "features" than "products".