At least in Europe, I'm fairly sure you'd run afoul of unfair competition laws with that - you're not allowed to run "infinite sales". If you show a non-sale price, you must have charged that much prior to the sale, and your sale must have an end date.
Just adding: I believe the end date is a pro-consumer thing and for me it's really essential because I like to make good decisions and that offers me a possible deadline days away instead of now or never.
Not how. Who: competitors. And yes, this sort of stuff is enforced in practice. Initially you might only get a cease & desist notice, but you'll probably be reported to the authorities if you keep doing it, or you're doing it especially egregiously.
Comments
At least in Europe, I'm fairly sure you'd run afoul of unfair competition laws with that - you're not allowed to run "infinite sales". If you show a non-sale price, you must have charged that much prior to the sale, and your sale must have an end date.
Just adding: I believe the end date is a pro-consumer thing and for me it's really essential because I like to make good decisions and that offers me a possible deadline days away instead of now or never.
how would they ever enforce/police that?
Not how. Who: competitors. And yes, this sort of stuff is enforced in practice. Initially you might only get a cease & desist notice, but you'll probably be reported to the authorities if you keep doing it, or you're doing it especially egregiously.