I think it depends of your target audience , people doing A/B testing are tech savvy enought to signup and spot a trial from a free offer, so it may not make much difference for them as they know what they are looking for, but if you are selling an ebook or a Bingo software, chances are your audience isn't tech savvy, so you can really tailor the message the way they understand it. So I'll say talk geek language to geek audience, they will get it, and avoid talking Geek language to non Geek audience, that's probably one of the main problems, geeks tend to talk geek language to non geek audience for non geek products. I think trial period or demo...etc means something for a geek, but probably not much for a non Geek, at the other hand, a non geek understand: free for 3 months, or try it for free and you pay nothing...I'll start some experiments for my eBook and report.
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I think it depends of your target audience , people doing A/B testing are tech savvy enought to signup and spot a trial from a free offer, so it may not make much difference for them as they know what they are looking for, but if you are selling an ebook or a Bingo software, chances are your audience isn't tech savvy, so you can really tailor the message the way they understand it. So I'll say talk geek language to geek audience, they will get it, and avoid talking Geek language to non Geek audience, that's probably one of the main problems, geeks tend to talk geek language to non geek audience for non geek products. I think trial period or demo...etc means something for a geek, but probably not much for a non Geek, at the other hand, a non geek understand: free for 3 months, or try it for free and you pay nothing...I'll start some experiments for my eBook and report.