So it's passive investing with a pretty interface and a 0.9% fee. No thanks.
Users would be better off just deciding how much they want to risk in stocks vs bonds, and moving it into Vanguard. The major difference is that Vanguard doesn't try to fool you into thinking that a mutual fund is really a savings account.
Anyway, good luck to 'em, but I hope consumers are smart enough not to be interested. Then again, I doubt anyone has ever gone broke betting against the intelligence of the average American consumer, particularly when it comes to finance and investing.
Comments
So it's passive investing with a pretty interface and a 0.9% fee. No thanks.
Users would be better off just deciding how much they want to risk in stocks vs bonds, and moving it into Vanguard. The major difference is that Vanguard doesn't try to fool you into thinking that a mutual fund is really a savings account.
Anyway, good luck to 'em, but I hope consumers are smart enough not to be interested. Then again, I doubt anyone has ever gone broke betting against the intelligence of the average American consumer, particularly when it comes to finance and investing.