The original Etak units always had the map oriented with north at the top. That was the way sailors used maps. Honey said they'd discovered that about 20% of the population could not cope with a map that wasn't aligned with the direction they were going, which is why they started rotating the map based on vehicle travel.

I am the opposite, I cannot deal with a map that does not have north on top and it's constantly moving. Modern mapping software sometimes makes it frustratingly hard to keep north on top.