If you read my post again, you will see that I did not actually say that the Swedish intellectuals (for the lack of a better term) are not reading DN, just that DN has lost a lost of credibility. It is my observation that this is becoming more and more of a wide spread view, based on discussions with friends and colleagues. You are right - I'm busted! - I have not conducted a market study of this. But then again, do you have any sources why they still read DN as you claim?