i've tried reading up on "engagement advertising", but i continue not to understand it. it seems like a fairly empty buzzword for saying that the ads will be micro-targeted (maybe via social networking information you've revealed, like facebook's attempts?), which, to my knowledge, is a concept that hasn't seen much success yet.
Engagement advertisement is an idea that I think successfully addresses the problem of click fraud. Instead of just measuring clicks or impressions, they would base the results on a desired user experience. Hard to do and track also, imho.
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i've tried reading up on "engagement advertising", but i continue not to understand it. it seems like a fairly empty buzzword for saying that the ads will be micro-targeted (maybe via social networking information you've revealed, like facebook's attempts?), which, to my knowledge, is a concept that hasn't seen much success yet.
Engagement advertisement is an idea that I think successfully addresses the problem of click fraud. Instead of just measuring clicks or impressions, they would base the results on a desired user experience. Hard to do and track also, imho.