I've heard about your software form somewhere other than the websites you listed :) So at least you're doing something write on the marketing front!
My experience is that the blogs either run very minimal 'skim' pieces based on a press release (which they probably don't like but owe someone a favor) or a solid piece based on a single event.
Like Peter said, build a story... but make it relevant to today's events. It's almost like submitting a story to Digg.
Look at things going on with the blogs (i.e. location mobile app hype) and figure out a way that you can use your software to provide them a great story on that relevant news. For example 'VWO profiles Foursquare, Gowalla, Company X - here's why Foursquare wins' or something along those lines.
You need to present a compelling article, video, blog post or infographic that they can quickly skim, instantly get it, then can easily summarize it in a post.
Comments
I've heard about your software form somewhere other than the websites you listed :) So at least you're doing something write on the marketing front!
My experience is that the blogs either run very minimal 'skim' pieces based on a press release (which they probably don't like but owe someone a favor) or a solid piece based on a single event.
Like Peter said, build a story... but make it relevant to today's events. It's almost like submitting a story to Digg.
Look at things going on with the blogs (i.e. location mobile app hype) and figure out a way that you can use your software to provide them a great story on that relevant news. For example 'VWO profiles Foursquare, Gowalla, Company X - here's why Foursquare wins' or something along those lines.
You need to present a compelling article, video, blog post or infographic that they can quickly skim, instantly get it, then can easily summarize it in a post.