Comment on The baby MRI: shrinking tech to help save newborn livesparentComments−twoodfin9yGross. Why would I invest R&D into building a dramatically cheaper MRI if I can't make it up on volume?−chiph9yYou raise the price to cover the lack of sales volume and spread your fixed costs over fewer machines.I'm not saying every Walgreen's & CVS pharmacy in the country should have one, but it wouldn't be hard to imagine the "Quick-Med" places having them.
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Gross. Why would I invest R&D into building a dramatically cheaper MRI if I can't make it up on volume?
You raise the price to cover the lack of sales volume and spread your fixed costs over fewer machines.
I'm not saying every Walgreen's & CVS pharmacy in the country should have one, but it wouldn't be hard to imagine the "Quick-Med" places having them.