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I think Amazon was able to sustain growth, being innovative and keep the current customers. They were able to predict the future, customer needs and at the same time not to screw old customers.

Amazon did sacrifice their customer base for growth. They integrated 3rd party sellers without demanding similar levels of quality. So, now their customers buy some grey market and a lot of flat out defective and counterfeit goods.

Buying a cheap USB charger can risk not only whatever your charging but also a house fire. This stuff is dangerous and quickly ruining Amazon's brand.

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